一、导读：

Structure of news reports

 ● News reports aim to a mass audience of different educational levels the latest news in the simple and easy to understand language.

● News reports are mostly made up of four parts: Headline, The lead, Body and Conclusion. They often come in the form of “the inverted pyramid”. That is to say, the most important information is usually included in the lead part, which provides further information on who, what, when, where, how and why.

 ● News reports are mostly made up of four parts: Headline, The lead, Body and conclusion. They often come in the form of “the inverted pyramid”. Headline should be concise and vivid. It summarizes the news, catches the reader’s eyes and comments on the news. A headline, which does not arouse the audience’s interest at first glance, is not a good one.

  The most important information is usually included in the lead part, which provides further information on who, what, when, where, how and why.

  The body part offers the detailed information such as some facts and comments.

  The tail part is optional. It often provide some background or supporting information.

二、导思：

Step1 Questions

•What is mass media?

•What types of mass media do you usually rely on for information?

•What areas of news are you interested in?

Step 2 Having a discussion

•What is the aim of news reports?

•What is the structure of a news report?

•What’re the features of a news report?

三、导学：

Step 1.  Writing news report.

Write their own news report.

Apply the features and tips to the writing.

Step 2.  Presenting

Present news report and pay attention to pronunciation and speed.

Make comments on each group’s work

Step 3. Language points

brighten up （使）增添乐趣；（使）明亮

A personal letter will usually brighten up a person's day.

一封私人来信往往就能使人一天心情愉快。

He brightened up at their words of encouragement. 听到他们鼓励的话，他高兴起来。

bring up抚育，教育;养育;呕吐      build up建立;逐步积累    polish up提高，润色

break up结束;使破碎              cut up切碎              check up检查

cheer up振作起来;干杯            cover up掩盖；掩饰      clear up解决，清除;转晴

clean up打扫，清除               look up查找，查阅       pull up停车

make up组成;编造;化妆;弥补        put up举手;举起;张贴;投(留)宿

四、达标导练：（25min）

（一）单词拼写 (共7题：每小题1分，共7分)

1.China previously announced it would strive to ___________(达到高峰)in the carbon dioxide emissions by 2030. 

2.You take that ___________ (渠道) of information out of communication, and you lose another way that the sense is being conveyed. 

3.In 1946, he was hired as a ___________(裁缝) by his subsequent mentor, Christian Dior, who had just opened his couture house in Paris. 

4.What we are concerned about first is the car's safety performance, when we ___________ (购买) a car. 

5.During the show, users can shake their phones to win a prize ___________ (赞助) by the company. 

6.The previous success of Chang’e 5 has accumulated experience in this regard, which ___________ (使增长) our confidence. 

7.The shop will give a d___________ of 10% as long as you pay in cash. 

（二）选词填空 (共5题：每小题1分，共5分)

1. 　　　　　　 the names on the list, there are six other applicants. 

2.Before you read a book, you should 　　　　　　 the catalogue first. 

3.The members of the voluntary group went to the street to 　　　　　　 the whole city to help the poor boy. 

4.A personal letter will usually 　　　　　　  a person's day. 

5.John has a unique way to 　　　　　　 his opinion by using as few words as possible. 

（三）单句语法填空 (共5题：每小题1分，共5分)

1.The boy, who is said to have a great talent for language learning and __________(persuade), is only ten years old. 

2.An 　　　   　(advertise) uses words and pictures to persuade people to buy a product. 

3.Dora seemed to be unconscious of the 　　　    　(amuse) she had caused. 

4.His work suffered because of his total 　　　   　(absorb) in sport. 

5.The English speech contest is one of my most 　　   　　(memory) experiences. 

（四）完成句子 (共4题：每小题1分，共4分)

1.如果你去海边度假,我也去。

If you go to the seaside for your holiday, 　　　　　    　　　　. 

2.我们为人民做得越多,我们就越幸福。

The more we do for the people, 　　　　　　　　　　   　　. 

3.那就是为什么我决定给这个教育基金会一大笔钱。

　　　　　　　　　   I decided to give this education foundation a large sum of money. 

4.护士不仅要求提高工资,而且还想要减少工作时间。

Not only 　　　　　　　　　 a rise, but they want to reduce working hours as well. 

五、课后巩固训练：（15min）

（一）单句语法填空 (共8题：每小题1分，共8分)

1.What do you think were some of the more 　　　　(persuade) arguments on the other side? 

2.She is 　　　　　 the peak of her career. 

3.The equipment can be purchased 　　　　　 your local supplier. 

4.A good 　　　　　(advertise) campaign will increase our sales. 

5.Nowadays,most commodities or services are 　　　　　(rating) through certain channels. 

6.I love to buy a new dress 　　　　　　　 a discount at the Spring Festival. 

7.Having pictures to colour will keep children 　　　　　(amuse) for hours. 

8.I can assure you that any time spent in our club will be a 　　　　　(memory) experience.

（二）语篇改写 (共10题：每小题1分，共10分)

Advertisements greet our eyes (1) ________ we go. Advertising is closely (2) ________ to our daily life. Advertising keeps pace with the (3) ________ of the mass media. By means of the mass media, many (4) ________ products have entered every household. (5) ________ of a product and persuasive tricks boost business. Simple but (6) ________ slogans with an effective idea can boost (7) ________ and become part of popular culture. A brand ambassador will make a product increasingly popular among potential customers. Despite the (8) ________ of the marketing messages appearing in films with huge box­offices success and TV shows with high ratings, the message will (9) ________ you of a product in your next shopping. The advertising message used to remain the same while modern advertisements are targeted at consumers in a more digital and (10) ________ way. 

六、反思感悟：

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