This year marks the 50th anniversary of the establishment of diplomatic ties between China and Spain, as well as the "China-Spain Year of Culture and Tourism".

Bai Yugang, head of the Shandong provincial publicity department, noted in his speech that tourism helps civilizations spread, facilitates cultural exchanges, and promotes friendship.

"We would like to take this opportunity to work closely with Spanish counterparts to pursue common development that produces mutual benefits and win-win results, strengthen cooperation in the fields of culture and tourism, and write a new chapter in the exchanges between the two places," said Bai.

Chinese Ambassador to Spain Wu Haitao said that the Shandong culture and tourism promotional event will open a window for the Spanish people to understand the history and culture of Shandong and China, showcase the unique charm of Shandong and China, as well as further promote people-to-people exchanges and friendly exchanges between China and Spain.

A tea promotional event and the Meeting the Sea along the Yellow River: Shandong Painting and Calligraphy photo exhibition were also held.