Digital retail sales of agricultural products promote the industrialization and standardization of China"s farming sector development, raise farmers" incomes and boost consumption ability, thus promoting rural vitalization in the country, a recent report said.

The report, issued by the China Council for the Promotion of International Trade Academy, said that from both the supply and demand sides, digital retail is boosting rural consumption to become a burgeoning part of the domestic consumption sector.

It said that from the supply side, digital retail enriches the supply of consumer goods and promotes consumption upgrades in rural areas.

"For a long time, the commodity circulation system in China"s rural areas was slower than that of urban areas, and many high-quality and low-priced commodities couldn"t enter these areas. With the improvement of local infrastructure and the penetration of major e-commerce platforms into rural areas, digital retail has transformed the structure of rural commodities and service supply, offering rural consumers more diversified and higher-quality consumption choices," said the report.